It Feels Good to Feed Good

A Note FROM the FOUNDER - Michael O'Rourke

Our goal since 2015 has been simple: to produce the best dog food possible, so that your dog can live their best life. We're guided by the latest research and expert insights, using only the freshest and most nourishing ingredients to create meals that truly fuel your dog.

Moving to Real Food?

Try Our Starter Boxes

Step 1

Tell Us About Your Dog

By answering a few questions, we'll crunch the numbers and suggest the optimal diet for your pup.

Step 2

Get Your Starter Box

It includes enough fresh food to help your dog smoothly transition to one of our nutritious diets.

Step 3

Ship it or Visit Us in Store

With our flexible ordering options, you can choose to have your food shipped to your doorstep or pick it up at any of our South Florida locations.

What veterinarians are saying

Even the most food-sensitive patients have seen real results and the product is absolutely beautiful and the selection of their condition-specific support diets is unbeatable

Dr. Gonzalez-Edmonds, DVM - Animal General Ft. Myers

"THE BEST FRESH DOG FOOD"

You might of heard about us from your veterinarian, a friend, or your own search for the best dog food and that's because we put all of our energy into crafting the highest quality product, so your dog can live their best life.