Real food.Real results.

Fresh Rx®

Why Fresh Rx® requires a vet

Fresh Rx® diets are therapeutic. Each one is built to change something specific, like the phosphorus, the fat, or the protein source, because a diagnosed condition calls for it. That’s exactly why they aren’t sold off the shelf.

Why we require authorization

The right diet depends on the diagnosis. Two dogs with the same symptoms can need opposite diets. The fat restriction that helps one dog is the wrong move for another. Your vet knows which is which.

Some Fresh Rx® diets aren’t meant to be fed indefinitely. Renal, Low-Fat Renal, Hepatic, and Urinary deliberately limit nutrients a healthy dog needs. That restriction is the whole point, and it’s why those diets are fed under supervision.

Food works alongside treatment, not instead of it. Bloodwork and rechecks tell your vet whether the diet is doing its job, and when it’s time to adjust.

Authorization isn’t a rule we invented. It’s the standard every therapeutic diet is held to. We’d rather your dog get the right diet than the fastest checkout.

What’s a veterinary partner?

A veterinary partner is a licensed veterinarian enrolled in our Veterinary Partner Program. More than 300 are enrolled, and they’re the ones who:

• Diagnose the condition and match it to the right Fresh Rx® diet
• Authorize your order so we can ship it
• Track how your dog responds and adjust as needs change

Partners have the full nutrient analysis for every diet, real per-1,000-kcal values instead of marketing claims, so what they recommend is grounded in the actual formulation.

And they don’t have to work it out alone. Every partner can consult with Dr. Laura Gaylord, DVM, DACVIM (Nutrition), our board-certified veterinary nutritionist, at no charge. She’s a resource for your veterinarian, which matters most when a dog is managing more than one condition at a time or the case is a complicated one.

Already have a vet you love? They don’t have to be a partner yet. Send us their clinic and we’ll reach out.